Visualisation in the construction industry
![]() |
![]() |
![]() |
![]() |
Visualisation refers to the physical or mental representation of an object, situation, or information as an image.
The construction industry relies heavily on visualisation to investigate and communicate complex situations and objects, in particular relating to the design and construction buildings and other built assets such as bridges, tunnels and so on. It is widely used as part of the design process, and as a way of describing construction works and components to contractors, subcontractors and suppliers. It is also used to communicate proposed solutions to clients, local authorities and other stakeholders.
This means that visualisations can range from very simple block diagrams at the early stages of a project, to highly-technical representations of construction information or visually realistic representations that can be useful for communicating to non-expert stakeholders.
Traditionally visualisations were prepared by hand as sketches, diagrams, technical drawings and 3D renderings. For more information see: Manual drafting techniques and Types of drawings.
The development of computers resulted in the emergence of computer aided design (CAD) techniques that allowed two-dimensional visualisations to be create, changed and duplicated more easily. However, there was some criticism that the expression and artistry that was possible with hand drawn visualisation was lost. For more information see: Computer aided design.
More recently Building Information Modelling has allowed 3D modelling of design proposals, constructed parametrically and including 4D (time), 5D (cost) and 6D (facilities management) information. For more information see: Building Information Modelling.
Specialist software has also been developed that allows more realistic computer generated imagery (CGI) to be created, including perspective views, daylight, shadows, complex textures and so on. It is possible to make 3D fly-throughs of proposals, and real time models that allow viewers to experience proposals as if they were completed. This has been supplemented with virtual reality and augmented reality techniques. For more information see: Computer generated imagery, Virtual reality and Augmented reality.
Three dimensional physical models are also commonly used to communicated proposals. Traditionally these would have to be created by hand, but increasingly, 3D printing techniques are able to automate some or all of the process. For more information see: Models.
Other techniques include:
- Immersive hybrid reality.
- Mixed reality.
- Photography.
- Samples and mock-ups.
- Mood boards.
- Digital twins.
- Virtual construction models.
Visualisations may contain standard notations and symbols that offer simplified representations of common situations and components. For more information see: Notation and units on drawings and Symbols on architectural drawings.
[edit] Related articles on Designing Buildings Wiki.
- Assisted reality aR.
- Augmented reality.
- Building Information Modelling.
- Computer aided design.
- Computer generated imagery.
- Models.
- Manual drafting techniques.
- Notation and units on drawings.
- Shaping Space - Architectural Models Revealed.
- Symbols on architectural drawings.
- Types of drawing.
- Virtual reality.
- Immersive Hybrid Reality IHR.
- Mixed reality.
Featured articles and news
Great British Energy install solar on school and NHS sites
200 schools and 200 NHS sites to get solar systems, as first project of the newly formed government initiative.
600 million for 60,000 more skilled construction workers
Announced by Treasury ahead of the Spring Statement.
The restoration of the novelist’s birthplace in Eastwood.
Life Critical Fire Safety External Wall System LCFS EWS
Breaking down what is meant by this now often used term.
PAC report on the Remediation of Dangerous Cladding
Recommendations on workforce, transparency, support, insurance, funding, fraud and mismanagement.
New towns, expanded settlements and housing delivery
Modular inquiry asks if new towns and expanded settlements are an effective means of delivering housing.
Building Engineering Business Survey Q1 2025
Survey shows growth remains flat as skill shortages and volatile pricing persist.
Construction contract awards remain buoyant
Infrastructure up but residential struggles.
Home builders call for suspension of Building Safety Levy
HBF with over 100 home builders write to the Chancellor.
CIOB Apprentice of the Year 2024/2025
CIOB names James Monk a quantity surveyor from Cambridge as the winner.
Warm Homes Plan and existing energy bill support policies
Breaking down what existing policies are and what they do.
Treasury responds to sector submission on Warm Homes
Trade associations call on Government to make good on manifesto pledge for the upgrading of 5 million homes.
A tour through Robotic Installation Systems for Elevators, Innovation Labs, MetaCore and PORT tech.
A dynamic brand built for impact stitched into BSRIA’s building fabric.
BS 9991:2024 and the recently published CLC advisory note
Fire safety in the design, management and use of residential buildings. Code of practice.