About Alex Harvie
Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.
![Alex Harvie](/w/images/profile-images/thumb/4-130x130.png?1378718009)
Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
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[edit] Current role
[edit] Marketing lead, Vastint UK
Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.
[edit] Past projects
[edit] Head of Communications, Wembley Park
Alex was responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
[edit] Managing Editor of 'Splendour of Iran'
Alex worked in Iran and Hong Kong to deliver this three-volume study created to redefine the nation's identity; offering unprecedented insights into one of the world's most enduring civilisations, commissioned by Iran University Press.
[edit] Marketing Specialist, Barking Riverside
At one of the largest development in the Thames Gateway, Alex worked to establish a coherent written style, producing three design statements submitted as planning condition documents for Bellway Homes.
[edit] Content Lead, London 2012 Olympics
Alex worked for LOCOG/British Airways to manage a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
[edit] 9/11 Memorial Author
Alex was author and creator of 'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS which set the approach to future Government memorial projects.
[edit] Author, RIBA
Alex provided a chapter to the RIBA's Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
Articles on Designing Buildings Wiki
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Listed despite problems with its design.
Zen and the art of cycling exploration.
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The story of this knowledge quarter building.
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Creating environments that promote physical, mental, and social well-being.
UK cases of neutral current diversion
Research project looks for example contributions.
Overstocking and macro-economics cause a decline.
The 2024 update of the Common Assessment Standard
Demonstrating organisational capability’ to fulfil roles under the Building Safety Act.
56 recommendations for a better built environment
Published by the CIC ahead of the King’s Speech.
SkillELECTRIC Top 8 Competitors Named
in annual search for the UK’s best student electrician.
CIOB Diversity and Inclusion technical information sheet
Step-by-step guide on implementing D and I practices.
Conservation and the Indian City. Book review.
Reversibility in conservation ethics
Learning from painting conservation.
Where It's AT Podcast launched!
New CIAT Architectural Technology Podcast goes live.