Greenwashing
Greenwashing (green sheen or greenwash) is a term associated with claims made about the environmentally beneficial characteristics of products, services and business practices that are misleading or exaggerated. A typical example might be a petrol station claiming it is 'green' because it has a wind turbine powering an advertising display.
The term greenwashing is a modification of the term whitewashing, which is associated with using false statements to hide unethical business practices.
Early greenwashing techniques first appeared in marketing in the 1960s. Environmentalist Jay Westerveld came up with the term ‘greenwashing’ in the 1980s. He used it in a paper to describe the false equivalency created by hotels that asked guests to reuse their towels to save the environment.
[edit] Related articles on Designing Buildings
Featured articles and news
HE expands finance alliance to boost SME house building
Project follows on from Habiko public-private place making pension partnership for affordable housing delivery.
Licensing construction; looking back to look forward
Voluntary to required contractors (licensing) schemes.
A contractor discusses the Building Safety Act
A brief to the point look at changes that have occurred.
How orchards can influence planning and development.
CIOB Construction Manager of the Year award
Shortlist set to go head-to-head for prestigious industry title.
HSE simplified advice for installers of stone worktops
After company fined for repeatedly failing to protect workers.
Co-located with 10th year of UK Construction Week.
Time for knapping, no time for napping
Decorative split stone square patterns in facades.
A practical guide to the use of flint in design and architecture.
Designing for neurodiversity: driving change for the better
Accessible inclusive design translated into reality.
RIBA detailed response to Grenfell Inquiry Phase 2 report
Briefing notes following its initial 4 September response.
Approved Document B: Fire Safety from March
Current and future changes with historical documentation.
A New Year, a new look for BSRIA
As phase 1 of the BSRIA Living Laboratory is completed.
A must-attend event for the architecture industry.
Caroline Gumble to step down as CIOB CEO in 2025
After transformative tenure take on a leadership role within the engineering sector.
RIDDOR and the provisional statistics for 2023 / 2024
Work related deaths; over 50 percent from construction and 50 percent recorded as fall from height.