Demand chain
Contents |
[edit] Introduction
A firm wanting to bring its goods or services to market must undertake a series of activities that may include designing, manufacturing, marketing, sales, delivering and supporting the product (after sales). This comprehensive suite of activities is called the value chain and is split into two halves: demand chain and supply chain.
[edit] Demand chain
The demand chain is concerned with all the activities a firm undertakes to generate the demand for its goods and services, so it includes marketing, sales and service. As the demand chain drives demand, and demand comes from customers, it is customers that must be directly and successfully influenced by demand chain activities.
Managing a demand chain involves managing the relationships between customers and suppliers so that maximum value is created for the customer while the demand chain overall incurs minimal costs.
[edit] Supply chain
In contrast, the supply chain – the other half of the value chain – encompasses those activities (purchasing, manufacturing and distribution undertaken by companies and people) that are needed to transfer products from suppliers to customers. So, turning natural resources, raw materials and components into finished products that are eventually delivered to customers is typical of supply chain activities.
Many activities in the supply chain may be performed by individual companies which, while they form part of the chain of supply have no direct link or even interest in other supply chain firms.
[edit] Related articles on Designing Buildings Wiki
Featured articles and news
Specifying rendered external wall insulation for fire safety
How to interrogate the evidence provided to the specifier.
The benefits of writing articles for your organisation
How to create a profile for your organisation and publish for free.
No Falls Week. The importance of safe working at height
What to expect and what is on offer to avoid accidents.
Scottish Government action to reach net-zero targets
Retrofit expert group highlight critical actions needed.
A forward thinking, inclusive global community of members.
From engineered product life-spans, to their extension.
Circular economy in the built environment
A brief description from 2021. Where are we now?
Mental Health Awareness Week with ABS
Architects Benevolent Society programme of activity.
CLC publishes domestic retrofit competency framework
Roadmap of Skills for net zero.
May 13-19: Moving more for our mental health.
Understanding is key to conservation.
Open industry engagement survey seeks responses
Institutions and the importance of engagement.
National Retrofit Hub unveils new guide
Digital Building Logbooks and Retrofit: An Introduction.
Enhancing construction site reporting efficiency
Through digitisation and the digital revolution.